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Best wordmarks pdf#
All incentive or promotional items using university marks must be produced by a licensed vendor (contact Office of Business Development for a current list).įor print media (CMYK), use PDF file type. Others wishing to use Texas A&M marks must seek approval from the Office of Business Development.
Logo downloads are available to faculty and staff for use in marketing and informational material. Our logos must not be altered in any way and should only appear in Aggie Maroon™, black or white (see Logo Guidelines). It is vital that Texas A&M logos be used in a consistent manner by all colleges, departments, offices and divisions across the university. If you’re looking to hire a logo designer, then visit my portfolio and shoot me an email.Consistency establishes trust. Also, check out my other article where I walk you through my logo design process. Ultimately, the designer will determine which type of logo suits you best. There's no "fast rule" to determine which type of logo will work best for your brand. I've described some of the advantages and disadvantages of each approach above, but ultimately it depends on many factors, such as your brand name (length, pronunciation), your logo idea, your industry etc. When is best to use each different type of logo? Conclusionĭeciding on the style of your logo should be one of the very first steps in developing your brand identity. If you look carefully, however, you’ll see that the Absolut logo adds tiny serifs to its letters, making them a bit more dynamic. They can pose legibility issues when miniaturized. Absolut Vodka’s logo is based very closely on one of the most famous fonts of all time: Futura (here, condensed). The James Madison University wordmark is a one-line typographic treatment. Mascot is a great option if you want to create a fun, playful, and approachable brand image. The examples at right show some best practices for our new institutional. But even a tech company like Tunnel-Bear (which is a VPN provider) is successfully using a mascot for its logo. A mix of a wordmark, with a pictorial/abstract element.įor example, Adidas logo uses the three stripes symbol (abstract mark) together with the name (wordmark).Īlso, a lot of food brands use some kind of character as their logo, just like Pringles for example. Mark definition, a visible impression or trace on something, such as a line, cut, dent, stain, or bruise: The dye left a small mark on his arm. Combination logoĪ combination logo mixes the elements of both: a text-based logo, with a pictorial or abstract symbol. It requires heavy marketing to imbue meaning into it. Works effectively for large companies with numerous and unrelated divisions. To put it simply, an abstract logo tries to convey a big idea using some ambiguous symbol. The Mastercard logo is so simple (just two circles) yet so iconic and recognizable around the world. Yet another great example of an abstract mark is definitely Mastercard’s logo that composes of just two overlapping circles-red and yellow (plus orange in-between).
The four parts of the octagon represent forward motion, while the white square inside suggests progress that originates from the center. Another example of a great abstract logo would be Chase’s octagon logo. The swoosh simply suggests speed and dynamism-it’s so simple, yet so original.
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